We will deliver affordable digital entertainment to every Nigerian home – StarTimes boss

-




Mr Justin Zhang


On Wednesday, November 1, StarTimes officially commenced its much anticipated

daily subscription plan tagged pay per day.


In a brief chat with the media, the Chief Executive of the company,

Mr Justin Zhang gave more insight into the birth of daily and weekly subscription

in Nigeria.


Q: When was the decision to launch pay per day taken?


Answer: We reached a decision to introduce pay per day in Nigeria late 2016.

Although at that time, we were still testing the service in other African countries

where we operate and in the South-West region in Nigeria.


Q: Some people believe the pay per day service was introduced as a result of

competition in the industry?


Answer: That is not the case. Nigeria is our biggest market and so it would not

be a wise business decision to launch a product or service without proper testing.


The launch of our pay per day service had to be properly done so as not to cause

any technical disruption, hence the need to test for months and make corrections

where needed before rolling out a hitch free service. Also, as a highly innovative

company, we continually seek new ways to improve our customer experience and

satisfaction and pay per day is one of such.


Q: How was the service received by subscribers?


Answer: Positively, as expected. Many of our subscribers have already started

embracing the service. We get calls daily from customers seeking to get more information

about pay per day so that they too can subscribe. I would say that this service has been

much anticipated by Nigerians so we feel very happy to have pioneered the introduction

of daily payments from as low as N60 in the pay TV industry. Our aim is to ensure that we

deliver digital entertainment to every Nigerian home at very affordable rates and we will

ensure that this is done int he coming years.


Q: Is pay per view to be expected soon?


Answer: I think many people misconstrue the pay tv industry for the telecoms industry.

Technologically speaking, for the pay tv industry, it is almost impossible to select individual

channels based on customer preference and charge for each. While we are not ruling it

out completely because things may change in the future, I know this may not be happening

anytime soon given the technology on ground.


Q: What has StarTimes done recently to improve content?


Answer: A lot. For example, we have upgraded our movie channels list and now have more

safe channels for the kids to also enjoy. We also broadcast fairly recent new movies very

new series from Hollywood. For our Nollywood fans, there are many channels dedicated

to Nollywood movies and series now on StarTimes.


Very worthy of note is that we will be broadcasting the Russia 2018 world cup live on

StarTimes and this is in fulfilment of our promise to ensure that digital entertainment is

delivered to every home. All our subscribers will be enjoying live matches of the world

cup from the comfort of their homes without putting a hole in their pockets come 2018.


follow us on facebook @gtechsolution


on twitter and instagram @gtechsmedia

Comments

Post a Comment

Popular posts from this blog

Reasons Why SEO is Better than PPC

-
Image
5 Reasons Why SEO is Better than PPC Businesses nowadays understand the full potential of using different online marketing strategies to promote their brand and increase the visibility of their website in search engines. Digital marketing is also useful for bloggers and non-profit organizations to help them increase readership and add more value to their websites. There are actually many different strategies that can help boost the popularity of a website while providing maximum conversions depending on the target of the owner. Two of the most popular methods as of now include PPC (pay per click) and SEO (search engine optimization). While many business owners only use PPC solutions to boost the popularity of their websites, relying on this method alone can prevent you from getting long-term gains in the future. In this article we will learn about 5 reasons why SEO is better than PPC. 1. SEO continues to work for you. One of the main differences between SEO and PPC is the ...
Read more

THE EXPERIENCE 2017 IS 2DAYS AWAY...!!!

-
Image
This year’s edition, the 12th of its kind, will feature renowned gospel music artists like Donnie McClurkin, Don Moen, Travis Greene, Micah Stampley, Chevelle Franklyn, Sonnie Badu, Frank Edwards, Tope Alabi, Chioma Jesus, Tim Godfrey, Eben, Midnight Crew, Nathaniel Bassey, BeeJay Sax, and Onos. Also ministering is the host choir, The Lagos Metropolitan Gospel Choir (LMGC). All is set for the 12th edition of the annual gospel concert, “The Experience.” Scheduled to hold on Friday, the 1st of December, 2017 at the Tafawa Balewa Square, Onikan, Lagos from 7 pm till dawn, *The Experience* provides a rallying ground for worshippers to praise, dance and rejoice freely in a conducive and Spirit-filled atmosphere. According to Pastor Paul Adefarasin, “*The Experience *features the very best of indigenous and international artistes in a long night of worship and praise ministrations.” */The Experience/* is not only a musical event, but also an opportunity for the Ch...
Read more

5 FOODS THAT HELPS YOU SLEEP...

-
Image
Mail You need sleep as much as you need to breathe and eat. While you’re sleeping, your body is busy tending to your physical and mental health and getting you ready for another day. When you have issues falling asleep, your brain can’t function properly and it goes on to affect your cognitive abilities and emotional state. If it continues long enough, it can lower your body’s defences, putting you at risk of developing chronic illness. The obvious signs of sleep deprivation are excessive sleepiness, yawning, and irritability. Yoghurt The calcium in yoghurt and other dairy products will help rid your body of stress, which will help you fall asleep easily and avoid the wandering mind when trying to get to sleep. Grapefruit It contains lycopene, an antioxidant in the body that has been shown to improve the way you sleep, and lycopene has also been shown to help ward off heart disease and cancer and has anti-ageing benefits. Bananas Bananas are known ...
Read more